In 2015, AMP was an idea by CVCT board member, Roman Whittaker, who pitched it to Goldenvoice for seed funding to get the program on it's feet. AMP was created by a committee of volunteers involved with Coachella Valley Community Trust.
The AMP Board of Directors was established in late 2017 when AMP became it's own non-profit 501 c(3) organization. All are long-time members of the Coachella Valley community and are inspired to develop quality music education and entertainment for young Coachella Valley musicians.
President - Kate Spates
Vice President - Greg Vincent
Secretary - Cherise Sonderman
Chairman - Roman Whitakker
Treasurer - Ryan Wilson
Marketing Chair - Maria Wren
Ambassador Chair - Clayton Baldwin
Outreach Chair - Camille Arujo
Board Member - Michele Penn
Will Sturgeon is a desert native, born and raised. He graduated with a degree in Popular Music Performance from the University of Southern California in 2012, or, as he refers to it, "the university version of a School of Rock." Will is a songwriter who writes, plays, and records all of the instrumentation in his recordings himself, and has been releasing music since 2007. He recently won the Tachevah 2016 Battle of The Bands, hosted by the Desert Sun, with his band brightener. brightener was also chosen to play at the Coachella Music and Arts Festival in 2016, a dream come true for a songwriter from the desert. He has had music placed on HBO, MTV, KCRW, and toured the country with various musical projects. He is currently completing his Masters of Music Education from Boston University. Connect with Will about AMP at firstname.lastname@example.org
Born in San Jose, California, drummer/percussionist Humberto Vela has been a sought after session player for over 10 years. His early passion for drumming, inspired by his father, would drive him to learn all styles of music before ultimately graduating from Musicians Institute in Los Angeles in 1996. After studying under such greats as Bruce Becker, Walfredo Reyes Jr., and Richie Gajate-Garcia. Humberto turned his focus on playing all rhythmic instruments including percussion, cajon and even steel drum.
Now residing in the Palm Springs area Humberto can be seen fusing both drums and percussion to provide a full rhythm section sound. He has spent many years touring steadily all across the world, performing in Indonisia, Spain and Germany. Humberto has had the pleasure of performing with such artists as Peter White, Spyro Gyro, Walter Beasley, Chris Botti, Gerald Albright, Erik Darius, Jessy J., Jeff Golub, Jeff Lorber, Kirk Whalum and Gerald Veasley and can be seen on the DVD/CD by Steve Oliver entitled "One Night Live" released on nu groove records and released by Sony. Find Bert at email@example.com
Camille Arujo is a desert native with a friendly and bubbly spirit and an enthusiasm for connecting AMP with the community in the Coachella Valley. Email her about community events at firstname.lastname@example.org